Social marketing has proved that it has got no end for its growth by widening its scope gradually over the time. Its wider scope and innovative way of implementations has made it that social media and its marketing assures something directly or indirectly in a way or other to every one. Although it is proven that social marketing and book marking forms a major tools over Internet to raise the leads and play a vital role in the process of completing a sale, the technical people working over the optimization of the website for search engines has considered its efficiency and are utilizing its effectiveness to make their task of SEO easier.

For the webmasters the social marketing’s objective doesn’t just stop at making a sale or generating a lead, but helps in pulling a consistent and viral traffic to the website and creating a web brand across social networks and social media.

Various features of social media like blogs, pages, groups and articles have social media one of the best tools for escalating the performance of SEO activity. Some of the key features for considering social marketing as part of SEO activity are as follows:

Links:

Social marketing helps in creating inbound links of high quality and that have high impact on the audience. They have viral impact and have a scope of sharing widely, which in turn have a capacity of multiplying the effect.

Ranking:

Social marketing involves populating the site through various sets of social media websites that have popular web ranks. Their pages are optimized for ranking and are consistent in pulling targeted traffic. This helps in websites that are listed over social media to have the better ranks along with the social media sites. One should plan to utilize the advantage of sharing the maximum number of internal pages over the social media that would assure you to increase the rank considerably over the period.

Traffic:

The objective of performing SEO activity to a website is gaining traffic. It is proven in various cases that social marketing is one of the best available tools in not just generating traffic, but also help in pulling huge referral traffic by sharing. The most common viral feature of social media helps in building brand for the websites and building high reputation portals at ease. The optimized utilization of social marketing makes the SEO job easy and can be considered as most cost effective and productive tool for optimizing the website’s content over search engines.

Loyal customer base:

The bookmarking kind of feature that is being provided by most of social media helps in building a customer base, who get used to using the services of the website and form a loyalty towards the services provide. Social marketing helps in creating such segment as they start using the web application at ease over the social media itself.

These are found to be some of the reasons that a Webmaster to should consider of using social marketing to achieve the goals of SEO for the website.

Google crawling and indexing is most heard terminologies, especially for the one who work around SEO articles. Google crawler is a software bot, an authorized Google’s automated tool that discovers updated web pages that are to be added to the Google Index. Whereas index is similar to one, the normal book index. Website needs some steps to be taken to index the pages among Google search results. It is nothing but to display a particular web page in the list of Google search results, when a common man searches through the Google for required results. Crawling and Indexing are the most basic and primary steps for a website to allow and work on to show their identity in the search engine. They form the primary steps in the path of SEO activity towards gaining traffic and momentum of pulling crowd on the Internet.

There are few steps that a website owner can consider to pull the traffic towards the website. The steps involved in the activity are not done over night, but mostly happens to be a continuous process to upgrade the technology and all other aspects for consistent indexing of the website pages. The aspects that have to be addressed in process of considering Google crawling and indexing are:

Assign task to reliable professional:

Google crawling and indexing although is a simple way to start with, but it is a part of onsite optimization. It needs professional approach to extend it to next level and to entertain long term benefits of optimizing the site for crawling and indexing. It is better to look at the past performances of the professional that supposed to perform the task, so that to develop a plan of implementing the on-site optimization.

Utilize the Google’s Web Developer Tools:

Most often webmasters ignore using Google tools, but it must be made a practice to utilize the tools. The utilization makes it easy to gain access to some features like analytics, reports etc of crawling and indexing. It also helps in accessing the value suggestions and authorized articles that the Google publishes to enhance the crawling and indexing performance of the website pages.

Monitor the outcomes and reports:

It is most recommended to regularly monitor the reports of Google crawling and indexing of the web pages. They help in analyzing the outcomes of the activities that performed in process of optimizing.

Analyze the reports and take required action:

Care must be taken to manage and update the detail reporting system to monitor the performance of crawling and reporting. They planning should be always updated with actions to be taken to allow crawling and indexing, without waiting for Google to search your website pages.

As crawling and indexing are most common and a mandatory service for any kind of website, it has to be understood in its true sense and implemented in a proper way to optimize the website for Search Engine Optimization. Both are most important activities of on-site optimization, so it has to be considered as a mandatory service the web administrators should consider to avail.