The most sensitive issues in SEO service industry is the existence of some fake SEO consultants, who claim their skills and their overall job regarding offering consultancy. But as we know, things are now always as pink as they look like. So being very careful in these situations might be the only way to avoid being tricked in anyway.

The signs of a SEO consultant who just doesn’t have knowledge, who follows some interests or who does not seem a SEO consultant are many, but there are some important ones, which will help people find out and identity those ones who are only lying.

1. The first sign would be the references unknown “experts”. There are many sources that refer some appropriate, skillful and well prepared SEO consultants (SEOBook.com and SEOmoz are two of them). But there are also some ambiguous references to some unknown SEO consultants. As the SEO industry is very similar to encryption industry, those SEO Consultants that are truly SEO Consultants will always make their ideas public and they will be willing to have open discussions.

2. Another sign would be the keyword density. The doubtful SEO Consultant will advise to use some specific keywords at a density of 14.2%. But what would be better instead of using a great number of keywords is using some links in order to make the people enjoy it. There should be some keywords, but in an agreeable amount, without exaggerating with them and using them wisely.

3. The specific SEO consultants advises submitting the website to some online directories, claiming that he knows some of the best of them, which are also not known by other people. But those directories will be no more than useless for the person in question: they will not bring any benefit.

4. Buying links would be just another way for that doubtful SEO Consultant, as he will ask for a great monthly budget that will be specially created to buy links. Every person is able to buy links, but the effort of creating high-quality inbound links that do not request paying for them every month is higher. It is very important to buy only those links that are worth and efficient for the business in question.

5. Submitting the site to popular social web sites is another sign of avoiding that so-called SEO Consultant. In this situation, there is no doubt regarding the proficiency of that Consultant. The only result after submitting the site on social sites like reddit and StumbleUpon is having the URL of the site banned, which will not be very good. The articles must be interesting and useful, otherwise the results will be horrible and the value is also minimal.

6. But there is also one very doubtful thing that must be definitely avoided: black hat techniques, like using hidden text on pages redirecting to other sites or other similar practices. This represents a trial to trick the search engines. This is why Google is even better than a SEO Consultant: the results have high quality and they are pretty reliable.

7. Complicated explanations are also the most common sign of being tricked.Simple explanations are the best and they always come from intelligent and well prepared SEO

Consultants who can make the clients understand everything because of using known words. There is no need of any diploma to understand some terms; it is just about the person and his explanation: he will always adapt it for your own degree of understanding.

These seven ways of identifying a doubtful SEO Consultant are also the best and the most used nowadays. People tend to believe unreasonable theories and some other people trick them and gain some profit after that. But the steps from above should lighten the way that those tricks work: and people will be able to avoid them.

Before proceeding towards how professional, systematic and significant the SEO contents should be written; we first need to have thorough knowledge about what SEO literally means to various search engines and how important & significant the contents for those infinite number of visitors to these sites, seeking relevant information.

SEO stands for Search Engine Optimization. These days SEOs are not only the primary expertise for content writers, but also for various other professional including web designers, E-book writers, editors of various magazines/newspapers and communication writers. Every business enterprises, companies, services agencies, whether large scale or small, they need other people or potential customers’ gets to know what they offer. To bring their products or services, they are required to market their products or services through advertising. These days, people usually rely on e-stuffs. So whatever he/she need, he’s now not required to go out and search personally wasting time, money & energy. Here comes our own internet. Once connected, the person doesn’t know who’s selling the item, where, when and so on. Now as there are lots of search engines, one enters the name of an item and you have numerous websites inclusive of some or in other ways, the item name. At this point, SEO significance comes in.

Search Engine Optimization is a kind of web designing & marketing technique on the basis of which, relevant web sites of the companies offering products or services, are visited by the visitors virtually. SEO helps various search engines, rank various web sites according to the number of times they were visited. Higher the ranking of the website means more traffic. Every entrepreneur, who holds a web site, expects more & more of traffics in his/her web site. Traffic here means, number of times people browsed the web site at the given point of time. The search engines are responsible to convert the value of traffics / visits into the potential clients for the company. So in this way, Search Engine Optimization plays a vital role in generating traffics into the web sites.

There are many factors which makes SEOs very significant. I believe the most important part of SEO must be the associated keywords, as much as possible, with the web sites. Any site, which is rich in the number of keywords, gets maximum rankings by search engines & optimizes the online visitors. The web sites with high rankings based on the relevant keywords, picked up by search engines and examine how thoughtful, relevant and representative these keywords are. The content writers must be experts in optimizing high quality writings, keeping in view, the ranking of the web site. SEO contents must also include high quality writing blogs, writing various articles, analyzing feedback, press releases and also adding high quality promotional contents to the website.

Secondly, a content writer, must include those contents, which visualizes what kind of information, a visitor is seeking. For such thing, a content writer has to understand the people’s choices, their needs, etc; so as to get stick to his client’s web site. Many people emphasize more on the keywords for their products or services and based upon them, they go ahead with the relevant web site. Some people prefer the rankings of the websites or ease of access to the links given.

This behavioral pattern of the audiences should be very clear to the SEO professionals. This can be accessible by being very active in social networking sites. Being socially active has number of benefits. People usually share their good/bad experiences, online shopping experiences, sharing files & images & so on. A real professional SEO content writer knows that their client’s websites must include links to share the images or experiences of products or services, including links to subscribe the newsletters of new products or services. Therefore, any Search Engine Optimization Content Writer possesses the skills of being extremely proactive in the various above mentioned platforms. He/she must be adventurous, inventive, active & creative.