The most sensitive issues in SEO service industry is the existence of some fake SEO consultants, who claim their skills and their overall job regarding offering consultancy. But as we know, things are now always as pink as they look like. So being very careful in these situations might be the only way to avoid being tricked in anyway.

The signs of a SEO consultant who just doesn’t have knowledge, who follows some interests or who does not seem a SEO consultant are many, but there are some important ones, which will help people find out and identity those ones who are only lying.

1. The first sign would be the references unknown “experts”. There are many sources that refer some appropriate, skillful and well prepared SEO consultants (SEOBook.com and SEOmoz are two of them). But there are also some ambiguous references to some unknown SEO consultants. As the SEO industry is very similar to encryption industry, those SEO Consultants that are truly SEO Consultants will always make their ideas public and they will be willing to have open discussions.

2. Another sign would be the keyword density. The doubtful SEO Consultant will advise to use some specific keywords at a density of 14.2%. But what would be better instead of using a great number of keywords is using some links in order to make the people enjoy it. There should be some keywords, but in an agreeable amount, without exaggerating with them and using them wisely.

3. The specific SEO consultants advises submitting the website to some online directories, claiming that he knows some of the best of them, which are also not known by other people. But those directories will be no more than useless for the person in question: they will not bring any benefit.

4. Buying links would be just another way for that doubtful SEO Consultant, as he will ask for a great monthly budget that will be specially created to buy links. Every person is able to buy links, but the effort of creating high-quality inbound links that do not request paying for them every month is higher. It is very important to buy only those links that are worth and efficient for the business in question.

5. Submitting the site to popular social web sites is another sign of avoiding that so-called SEO Consultant. In this situation, there is no doubt regarding the proficiency of that Consultant. The only result after submitting the site on social sites like reddit and StumbleUpon is having the URL of the site banned, which will not be very good. The articles must be interesting and useful, otherwise the results will be horrible and the value is also minimal.

6. But there is also one very doubtful thing that must be definitely avoided: black hat techniques, like using hidden text on pages redirecting to other sites or other similar practices. This represents a trial to trick the search engines. This is why Google is even better than a SEO Consultant: the results have high quality and they are pretty reliable.

7. Complicated explanations are also the most common sign of being tricked.Simple explanations are the best and they always come from intelligent and well prepared SEO

Consultants who can make the clients understand everything because of using known words. There is no need of any diploma to understand some terms; it is just about the person and his explanation: he will always adapt it for your own degree of understanding.

These seven ways of identifying a doubtful SEO Consultant are also the best and the most used nowadays. People tend to believe unreasonable theories and some other people trick them and gain some profit after that. But the steps from above should lighten the way that those tricks work: and people will be able to avoid them.