Social marketing has proved that it has got no end for its growth by widening its scope gradually over the time. Its wider scope and innovative way of implementations has made it that social media and its marketing assures something directly or indirectly in a way or other to every one. Although it is proven that social marketing and book marking forms a major tools over Internet to raise the leads and play a vital role in the process of completing a sale, the technical people working over the optimization of the website for search engines has considered its efficiency and are utilizing its effectiveness to make their task of SEO easier.

For the webmasters the social marketing’s objective doesn’t just stop at making a sale or generating a lead, but helps in pulling a consistent and viral traffic to the website and creating a web brand across social networks and social media.

Various features of social media like blogs, pages, groups and articles have social media one of the best tools for escalating the performance of SEO activity. Some of the key features for considering social marketing as part of SEO activity are as follows:

Links:

Social marketing helps in creating inbound links of high quality and that have high impact on the audience. They have viral impact and have a scope of sharing widely, which in turn have a capacity of multiplying the effect.

Ranking:

Social marketing involves populating the site through various sets of social media websites that have popular web ranks. Their pages are optimized for ranking and are consistent in pulling targeted traffic. This helps in websites that are listed over social media to have the better ranks along with the social media sites. One should plan to utilize the advantage of sharing the maximum number of internal pages over the social media that would assure you to increase the rank considerably over the period.

Traffic:

The objective of performing SEO activity to a website is gaining traffic. It is proven in various cases that social marketing is one of the best available tools in not just generating traffic, but also help in pulling huge referral traffic by sharing. The most common viral feature of social media helps in building brand for the websites and building high reputation portals at ease. The optimized utilization of social marketing makes the SEO job easy and can be considered as most cost effective and productive tool for optimizing the website’s content over search engines.

Loyal customer base:

The bookmarking kind of feature that is being provided by most of social media helps in building a customer base, who get used to using the services of the website and form a loyalty towards the services provide. Social marketing helps in creating such segment as they start using the web application at ease over the social media itself.

These are found to be some of the reasons that a Webmaster to should consider of using social marketing to achieve the goals of SEO for the website.

Google crawling and indexing is most heard terminologies, especially for the one who work around SEO articles. Google crawler is a software bot, an authorized Google’s automated tool that discovers updated web pages that are to be added to the Google Index. Whereas index is similar to one, the normal book index. Website needs some steps to be taken to index the pages among Google search results. It is nothing but to display a particular web page in the list of Google search results, when a common man searches through the Google for required results. Crawling and Indexing are the most basic and primary steps for a website to allow and work on to show their identity in the search engine. They form the primary steps in the path of SEO activity towards gaining traffic and momentum of pulling crowd on the Internet.

There are few steps that a website owner can consider to pull the traffic towards the website. The steps involved in the activity are not done over night, but mostly happens to be a continuous process to upgrade the technology and all other aspects for consistent indexing of the website pages. The aspects that have to be addressed in process of considering Google crawling and indexing are:

Assign task to reliable professional:

Google crawling and indexing although is a simple way to start with, but it is a part of onsite optimization. It needs professional approach to extend it to next level and to entertain long term benefits of optimizing the site for crawling and indexing. It is better to look at the past performances of the professional that supposed to perform the task, so that to develop a plan of implementing the on-site optimization.

Utilize the Google’s Web Developer Tools:

Most often webmasters ignore using Google tools, but it must be made a practice to utilize the tools. The utilization makes it easy to gain access to some features like analytics, reports etc of crawling and indexing. It also helps in accessing the value suggestions and authorized articles that the Google publishes to enhance the crawling and indexing performance of the website pages.

Monitor the outcomes and reports:

It is most recommended to regularly monitor the reports of Google crawling and indexing of the web pages. They help in analyzing the outcomes of the activities that performed in process of optimizing.

Analyze the reports and take required action:

Care must be taken to manage and update the detail reporting system to monitor the performance of crawling and reporting. They planning should be always updated with actions to be taken to allow crawling and indexing, without waiting for Google to search your website pages.

As crawling and indexing are most common and a mandatory service for any kind of website, it has to be understood in its true sense and implemented in a proper way to optimize the website for Search Engine Optimization. Both are most important activities of on-site optimization, so it has to be considered as a mandatory service the web administrators should consider to avail.

Writing SEO copies is a tricky affair. If you do some serious researching, you will find so many contradictions, that at the end of the day you will find yourself more confused than what you were in the beginning. Take the case of search engines for example, they will want you not to write with keywords in focus, but when they rank you they will use it mindlessly as the only tool. Then there are those who will tell you to keep scripting simple, but search engines will search to see if there are subject related jargon’s to check the quality. In short copywriting is a bundle of confusions, at least in the world of SEO.

However, in a world where a couple of search engines dominate the scenario, there is little that webmasters or copywriters can do except following and sometimes guessing what search engines want, and go by it. But one thing is certain, if your writing is honest, and you have the readers in mind, then you will get what you want for your website – a presence on page one of search results. Practically however, you cannot always do it. So the next best thing is do some balancing act between honest writing focusing on readers and some dishonest work to be in the good books of search engines.

Search Engines are getting smarter the wrong way. If you have a keyword or a keyword phrase, don’t use it in more than a couple of places even if you have to. They will make sense to you and your readers, but not to search engines; they are simply dumb and the only thing they are good at is counting words and nothing else. In fact, search engines take upon themselves the onus of rating your writings even without understanding the context or the objectives of your article.

Don’t put your content in more than one page, even if you own the copyright of the writing and you own every place where they are found. For the dumb machines that they are, what goes online earliest is what matters, that you wrote the stuff and you own it and someone plagiarized it is of little concern to it. The best thing to do practically is let go off your copyrights and come up with something else, even if it lacks in substance.

Don’t seek back links from websites that have links to your site. It may have happened organically, and that humans can understand, but not the machines that decide things for your websites. You cannot stop someone from linking to your site, but you can certainly stop linking to them, even if that means making life a little hard for your readers.

Rearrange your keyword phrases in as many different ways as you can and use them in different pages and that note down. Machines are incapable of telling where an article ends and a new one crops out. Pages alone matter for search engines, not user convenience nor yours.

Guest blogs are good for your website, and you can pay to buy them. Search engines have no way to tell whether you paid for it or you got it free. When you pay for the posts, copyrights come into your hands and your writer loses it. So there is little chance of the same copy being seen elsewhere in the web.

A favorable search engine ranking is fine, but to depend on them excessively is the most foolish thing to do. Getting out of the search engines grip is important. So try to bring in visitors by going viral in social media. Strive to keep your website independent from search engines. Search engines are business models and their sole objective is to mint money, not giving you the place you deserve.