In this column has gradually talked about SEO and what are the main aspects to consider when optimizing your site for better positioning in search engines.
After this long series of concepts and explanations (hopefully useful) was expected to come in handy positioning and how to do … if you do not describe the 5 main steps to “set” a website SEO perspective?
Within this article describes the most important actions to be implemented at the launch of a new website.
- Create an account and configure Google Analytics: Google Analytics data will be your best friends throughout the life of a web site. Allow the user to make detailed analysis and specific, making almost automatic report very effective.
- Set up and connect the site with Google Webmaster Tools: Analytics together to form an absolutely essential tool for SEO analysis. (Almost) Everything you need is in one of these 2 instruments (as far as the only SEO)
- Create a sitemap optimized: as explained in one of our articles from the SEO Biz 4, through the tools to Webmaster, you can send an XML sitemap to the search engine to do in a way that spiders “read” the site for increase the possibility of indexing and consequently to place the various specific pages in the SERPs. To create sitemap optimized for search engines just install a plugin that will work for us: in the event that you are using a site with CMS WordPress can find dozens of tools in a few clicks generate sitemap ready to be fed to the engine research (such as Simple Google XML Sitemap and Google XML Sitemap BWP)
- SEO techniques are applied to the website: Before launching an online web site must always remember the basic techniques of SEO to be able to give a clear idea of the content and structure that will delineate. Tools such as Meta tags, URL structure, a weighted system of internal and external linking and code optimization to minimize any delays in the site, are critical to set the best use of a website at the time of ‘”on air “.
- Write interesting and compelling content for users: the last rule is certainly the most important of all to ensure continuity and success at any web site. The contents are and will be increasingly essential to the success of any type of business you want to pursue online. Whether it’s information or make a trade, if you communicate in a correct and true, the results will not wait. It is therefore necessary to realize the full potential that the web has to offer marketing and structuring a well-defined content strategy and implement it over time.
Use social media to boost the sharing of content by providing authoritative and recognizable across social networks, is becoming much more important than a link building campaign. It is therefore necessary to think strategically about how to use Facebook, Twitter and other social networks, depending on the goals established communication and power specifications of the products, and therefore communicates properly.
