One of the things that you probably know quite naturally is not to put all your “eggs in one basket,” so to speak.
Adsense can be a significant source of income but as history has shown a blogger’s earnings can fluctuate from month to month and without much warning – sometimes the drop (or increase) can be substantial.
The lesson and key takeaway from this is obvious: Diversification is one of your most important strategies!
Just like any good financial investor who doesn’t bank on just one channel or stock or investment relying completely and 100% on any monetization strategy or channel of income is dangerous, especially if you’re a Problogger and need your income from your blog to pay your mortgage (and more)!
Beyond just the ups and downs of earnings you could face a ban from Adsense, even if it’s not your fault. Although you might be able to get your account back it’ll take time and you might lose significant amounts of capital as you work through the process.
Now, if Adsense is your number one channel right now in terms of income you’ll want to bring that down to at least closer to 60% or 70%. In fact, if you could work toward 50% I think that’s pretty safe but you could go as high as 80% if you want.
It’s ultimately up to you – and you may have many other channels as well. Diversify and stay safe! Adsense can give you some great earnings but it could be gone tomorrow so plan for it, even if it never happens!
