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Friday, 17 September 2010

3 Industry leading tablets with intelligent features in India

Tablet has revolutionized the mobile computer industry. This touch-screen device has eliminated the need for numerous hardware components (keyboard, mouse etc.).
There is a wide range of sizes, which are larger than all available Smart phones. The pioneer in tablet industry is Apple Inc. that launched its innovative iPad in the year 2010. Afterwards, numerous other computing experts entered into this industry.
Apple’s iPad is the market leader in terms of units sold followed by the Kindle Fire and Nook engineered by “Amazon” and “Barnes & Noble”. I am going to give you a brief description of the other foremost tablet models that are well equipped with high-tech features.

1. Excite 10 LE from Toshiba

This high performance Excite 10 LE is the one of the thinnest tablet (7.7 mm). That is why the users are attracted to this 10-inch device. Toshiba has embedded 4430 TI OMAP processor and 6690 mAH battery. An outstanding display of 1280×800 plus the flexibility of memory extension through micro SD, micro USB and HDMI make it the best device for long trips.
There is not much difference when we compare its display with the latest iPad.  Users can go for Swipe if they don’t want to use its default Android keyboard. Swift key would be a smart option for simultaneous typing in 2-3 languages. “Smarpredicitve” is an innovative feature of Swift key that gets familiar with the users’ typing habits. Audio quality of this slim tablet is remarkable. Toshiba has really done a great job with its built-in speakers.

2. Xperia S from Sony

This good-looking tablet stands apart with its 1280×800 resolution on a large 9.4 inch touch screen.
Camera resolution of the front and rear are 1 MP and 8 MP respectively. Sony has introduced a universal IR remote, which facilitates users to seamlessly control cable box, television, Blu-ray player and other devices from this single tablet. Most importantly, the products can be non-Sony as well.  So confidently execute “play music” “watch T.V” and a number of other commands through this remote functionality.
Processor incorporated in this tablet is 1.4 GHz Quad Core NVIDIA Tegra 3. If you are browsing through Wi-Fi, the battery would last up to approx. 10 hours, whereas it is 12 hours for video.
The attractive user interface allows swift browsing. Its unique splash-proof architecture facilitates users to place it over a stand, thus ensuring protection against wet hands.

3. Galaxy Note 10.1 from Samsung

This smart Android device adds versatility and accelerates performance of all applications with its 1.4GHz quad core processor.
microSD slot provides you the option to easily increase its capacity. Thanks to its S-pen technology, postcards, memos, paintings and drawings can be done with greater creativity.
You can write messages on your pictures and other screen-captures. It has 10.1 inch screen and 2 GB RAM. For connectivity, it features Bluetooth 4.0, USB and Wi-Fi. The 7000mAh battery deliver excellent backup. Pictures and video clips can be made from its 1.9 MP (front) and the 8 MP (rear) cameras.

Saturday, 11 September 2010

How to Appeal a Ban from Google Adsense Instantly

How to Appeal a Ban from Google Adsense

A natural follow-up to the last post in the Adsense for Bloggers Series is how to engage with Google if you do, in fact, get banned either because you ignored the rules and policies on purpose (or by accident).
Of course, as I mentioned in the post, you could have been banned because someone was purposefully out to get you and manipulating your earnings to force a ban – but in both cases you’ll need to submit an appeal to Google to get your account back.
All you can really do is fill out this Violation Appeal Form and hope for the very best. Fill it out with the required information and be as honest as you possibly can to see if you can get your account back and have another shot at using their service.
Beyond being honest you’ll want to give as much information and evidence that you are a legitimate user, you’re upstanding, and that you either did it completely by accident or you were subject to some a malicious user. Screenshots and other proof will help as well.
If you get rejected and still want to use Adsense you’ll have to start another account using another account name and/or entity/business. This also be another person in your company as well.
Just make sure that if you apply you don’t use the website and/or blog that originally got banned as the entry domain and website! This is an obvious “Duh” but worth mentioning anyways!
If you’re completely desperate you could use another person’s account and have them put their adsense code on your site and have them pay you out every month but man, that’s pretty darn desperate (and a lot of work).
Gotta do what you gotta do, right?
Good luck and hopefully you’ll never have to deal with this challenge ever, right?! Just in case you might as well review this post, again!

Friday, 10 September 2010

5 Google Adsense Policies Every Blogger Must Know


No, Google isn't completely like 1984...
Unfortunately this post might feel a bit dry and boring but it’s absolutely critical that you walk through this and make sure you know it (and don’t come back to me and cry when you get in trouble either!).
You see, the Adsense Policies for it’s program are taken very seriously and the unsuspecting and somewhat ignorant blogger can wake up one morning with their account removed and their website banned from the program, sometimes permanently. The long-term impact of such a ban is obvious and you never want this to happen as it’s next to impossible to get back in the program once you’re banned.
Google is super-strict when it comes to enforcing their policies and more bloggers have been burned because they simply don’t think they are being policed – the fact is that you will be. It’s Minority Report, 1984, and all those other Sci-Fi films about law, order, and oversight!
Ok, it’s not that bad, but I think you’re getting the picture, right? What I’m going to do is walk you through 5 of the top things you need to know about the policies and what to look out for.

1. You Must Have a Privacy Policy

This one is easy to do and will take a little bit of your time but is simple a non-negotiable item if you’re even thinking about engaging with Adsense – youmust have a Privacy Policy in place if you’re going to run Google Adsense.
Period.
Google is explicit in this requirement (you can read more about creating a privacy policy right here) and you should have one. One of the no-brainer ways to get banned is forgetting (or not knowing) about this!

2. Invalid Clicks

Great book.
Besides not having a Privacy Policy in place the number one way that many people get banned and removed is through “invalid” clicks. There are a number of ways to trigger an invalid click:
Automated Software – People who create or use software to click on links (perhaps their own advertisements) are quickly caught and banned.
Bots – Similar to Automated Software, these scripts can auto-click or pass through values that can get you in trouble. Stay away and don’t buy into any “system” or “service” that’ll “automate” anything for you.
You – One of the top offenders are the site owners themselves as they “test” their own advertisements and click on them. I have talked (and counseled) more bloggers who have gotten banned because of this who said something along the lines of:
I was just testing it to see if it was working! What’s wrong with that?
What’s wrong is that you can’t do that!
Friends, Online Groups – Another quick way to get banned is asking your friends (or family or a social network or online group) to “test” it out for you with explicit directions to click on the advertisements. This is a serious no-no and will get you banned quicker than you can say “Test my ad for me please!”
Any Other Artificial Click – Sometimes you can get banned because someone or some business might be targeting your website by accident or intentionally because they are really mad at you. For example, you piss off your competitor and they come in and click every single Google Adsense advertisement on your blog 100 times. Yup, you pay for this and could get banned.
Is that fair? Absolutely not and Google will help you resolve the situation if it’s truly malicious. The best way is for you to stay proactive and check your account activity for any irregular clicks or patterns consistently. Report anything strange, even in the slightest and you should be good to go.

3. Misleading or Encouraging Your Readers, Visitors to Click Advertisements

Another common way that bloggers get banned is to either mislead their visitors and readers to click on the advertisements or even explicitly asking them to either by saying something as direct as “Please click my banner advertisements on my sidebar!” or perhaps something a little more tactful (but still not smart) as “Please support me and my advertisers by clicking on my ads!” or even having a little text about the advertisements that say “Check these awesome sites out!”
Don’t do it because Google will catch you.
This essentially violates Adsense policies as the end user may not know that those clicks are on actual advertisements. The only allowed text above any Adsense ad is “Ads” or “Advertisement.”
Also, you can mislead your users by way of your blog’s design by putting content super-close to your advertisements or in such a way that forces them to click on them to move forward in their user experience. Putting advertisements next to images is also prohibited as this can “fool” a user in thinking it’s an image while it’s actually an advertisement.
Here are two examples that are trying to fool a user into clicking the ads:

The blog post title is trying to mislead users to click on links below!
And here’s another common bad practice:

Trying to blend in content with advertisements. Sneaky.
As you can see the blogger here is trying to mislead their users into clicking on the links and advertisements.

4. Revealing Adsense Data

I’ll be the first to admit that I’ve messed up here in the past and have had to correct some blog posts that contained too much information that was available publicly.
The Terms and Conditions state explicitly:
You agree not to disclose Google Confidential Information without Google’s prior written consent.
“Google Confidential Information” includes without limitation:
(a) all Google software, technology, programming, specifications, materials, guidelines and documentation relating to the Program;
(b) click-through rates or other statistics relating to Property performance in the Program provided to You by Google; and
(c) any other information designated in writing by Google as “Confidential” or an equivalent designation.
However, You may accurately disclose the amount of Google’s gross payments to You pursuant to the Program.
I’ve highlighted in bold the important things to know and you should be careful with any screenshots that you make of any part of your program or performance. In fact, screenshots aren’t explicitly stated as being on the “safe” list so if you want to be ultra-safe and conservative you’ll never post screenshots – up to you!
You can, of course, share how much you make which is always pretty neat!

5. Purchasing Traffic, 3rd Parties

The last area that typically get’s people banned is when they purchase traffic from other sources. For many of you this might not apply (ever) but for some of you who are perhaps more advanced in your use and marketing strategies you need to be careful.
Adsense says that the following may not be done and all warrant a ban by Google:
  • Use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf and click-exchange programs.
  • Be promoted through unsolicited mass emails or unwanted advertisements on third-party websites.
  • Display Google ads, search boxes or search results as a result of the actions of software applications such as toolbars.
  • Be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.
  • Receive traffic from online advertising unless the site complies with the spirit of Google’s Landing Page Quality Guidelines. For instance, users should easily be able to find what your ad promises.
For many of you this might be “greek” and you’ll be fine but it’s good for you to know and never buy traffic or buy into a program or service without knowing all of the nitty-gritty details because it might end up costing you more than you know!
Finally, it’s just a good thing to read and review both the official Google Terms and Conditions as well as the official Adsense Program Policies. Again, don’t cry to me if you get banned and never actually read what you signed up for!

Your Quick Yet Essential Introduction to Google Adsense

To get one of the checks above you have to have more than just a blog and a few page views every so often – you have to optimize your blog and execute against a strategy so that it pays off, not only for your own bottom line but also for your users.
But before we go there we should start with the very basics because I can’t assume that everyone knows about Google Adsense and what it can do for you and your blog (as well as your pocket).
There’s a lot to learn and you can spend hours on just covering every single facet of the Google Adsense program before you even put an advertisement on your blog but that’s a waste of time (in my opinion) – I’m going to try to get you started as quickly as possible.
With that said here’s your absolutely essential (and quickest-without-compromising-meaty-information) introduction to Google Adsense.
Shall we? Let’s go!

What is Google Adsense?

Google Adsense is an advertising program that has allows online publishers and website owners to monetize (make money) from their websites and blogs.
It does this by letting the publisher or website owner use Google’s software to generate contextual advertisements that can be used in a variety of different places on websites and applications.
What Google means by “contextual” is that they use proprietary software to analyze not only the content of the page where the actual advertisement is being served by also the language of the user, the geographic location, as well as a host of other “signals” such as previous usage, cookies (that store user information that can help target ads), and more.
The result (or hoped for result) is more strategic and focused advertisements for your users which can result in higher click-through rates (potential and actual number of clicks on a particular advertisement) so that the advertiser can increase their sales and for you, the publisher, to make more money.
You can display advertisements in the following locations:
  • Content – Display targeted advertisements on your website or blog
  • Search – Allows your users to use Google’s search software on your site and you earn money on the resulting advertisements on the results page. I show how to set one up for your blog easily here.
  • Mobile Content - Display advertisements on mobile platforms and mobile technology.
  • Feeds - You can display advertisements on RSS Feeds as well, such asFeedburner.
  • Domains - You can display ads on unused domains that you may own.
  • Affiliates - You can sign up with the Google Affiliate Network to connect with other advertisers.
  • Custom Search Ads - Different than Search above you can monetize your search results pages like how Google does it.
  • TV - You can monetize your TV inventory, if you’ve got some.
  • Video - Monetize your videos if the have a high view count.
  • Games - Selling games? Make money via Adsense there as well.
Those are the major locations that a publisher can put Adsense units.

How to Sign Up and Get Accepted:

To be honest not everyone who signs up ultimately gets accepted into the program. Most bloggers should easily pass through and get an account quickly but some of you may find it more of a challenge than one would initially think.
The process is free and the turn-around time is typically pretty quick with most bloggers getting in by the end of a week’s time. Some have to wait a bit longer, up to a month in some circumstances.
Can you increase the possibility of getting accepted the first time through? The answer to that question is a definitive “Yes!” – all you have to do is make sure that your blog and site isn’t too “low quality” and that you have some decent content and traffic to your property. The ones that get rejected the most are sites that look (and feel) spammy or are too new.
A good design, a logo perhaps, a history of content, and few comments, and a general appearance of being managed and kept up are general guidelines to follow.
What’s nice is that once you’re approved you can use those ad units and your account for any website – so it’s best to apply with your “best foot forward,” so to speak.

Google Adsense Units:

The Google Adsense system is handled by pasting a Javascript code that is provided by Google on your website. It typically looks something like this:

Nothing too special.
Google provides all this code for you after you determine the size and specifications of the advertisement.
The current formats offered are as follows:
Recommended:
  • 300 x 250 – Medium Rectangle
  • 336 x 280 – Large Rectangle
  • 728 x 90 – Leaderboard
  • 160 x 600 Wide Skyscraper
Horizontal:
  • 468 x 60 – Banner
  • 234 x 60 Half Banner
Vertical:
  • 120 x 600 – Skyscraper
  • 120 x 240 Vertical Banner
Square:
  • 250 x 250 – Square
  • 200 x 200 – Small Square
  • 180 x 150 – Small Rectangle
  • 125 x 125 – Button
Link Units:
  • 728 x 15
  • 468 x 15
  • 200 x 90
  • 180 x 90
  • 160 x 90
  • 120 x 90
Typically Adsense units display text links with a description and/or with an image or other rich media. You can decide which media you’d like specifically as well as your ability to customize the look and the feel (style):

More than a few options.
You’ll want to make sure that you create the most effective experience possible with not only your choice of advertising units but also the style and look to match your blog.

Choose which works best.
We’ll talk a bit more about how to choose the right ones but just know that you have some flexibility when it comes to displaying them.

How Do You Get Paid?

Great question! Web publishers and Adsense users get paid on a Cost Per Click (CPC) or a Cost Per Mille (CPM) basis where the latter being 1,000 impressions (Mille).
This will depend, though, on how the advertiser has chosen to pay for their advertisement to be available to publishers. It is good to know that these ads are served from the Google Adwords network which is the program offered to advertisers to sell stock and ads on Adsense-powered sites.
The more traffic your blog has the more potential clicks (CPC) you may have to increase your earnings and/or the more money you’ll make through direct impressions via traffic (CPM).
Finally, you can choose between getting a check in the mail or a direct deposit if you’d like:

Time to get paid!
I typically like getting checks in the mail because I like the physical feeling of getting them – no other reason honestly and sure it’s more work but I don’t mind!
But of course this is up to you – doesn’t matter to me!
And that’s all you’ll need to know at this point to move forward with Google Adsense – in other words the quickest primer you could ever have about Google Adsense!
Let me know if you have any other questions!