Happy birthday Saira Banu: Saira Banu made her debut opposite Shammi Kapoor in the film Junglee in 1961. The veteran actor, and the wife of the late Dilip Kumar, celebrates her 78th birthday on August 23. Here’s a look back at Saira and Dilip’s love storySaira Banu and Dilip Kumar make one of Bollywood's most iconic...

 Sawan Kumar Tak, who directed films such as Saajan Bina Suhagan (1978), Souten Ki Beti (1989), Sanam Bewafa (1991), and Bewaffa Se Waffa (1992) and his most successful film Souten (1983), died on Thursday due to prolonged illness.Leaving behind a leacy which involved giving late actor Sanjeev Kumar his screen name,...

 In this article we will discuss about:- 1. Concept of Marketing Efficiency 2. Types of Marketing Efficiency 3. Indicators.Concept of Marketing Efficiency:The concept of marketing efficiency is so broad and dynamic that no single definition at present encompasses all of its theoretical and practical implications.Fred...

 Everything you need to know about marketing planning. Planning is the first and the foremost function of management.Planning precedes all the functions. Marketing planning is the starting point of all marketing and business activities of an enterprise. Because of the dynamism of the environment, the role of marketing...