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Wednesday, 8 May 2013

Best 15 Web conferencing services of the World




A screenshot from Watchitoo, an inventive and powerful new addition to the Web conferencing field.

Here are our top choices for live streaming tools, webinars & employee collaboration online


Target audience: Businesses, brands, educators, nonprofits, community organizations, Web publishers, individuals. Updated Feb. 18, 2011.


The following guide, originally created by TechSoup Global, has been significantly updated and expanded by J.D. Lasica and Kim Bale.


More and more businesses and entrepreneurs are turning to Web conferencing services to communicate with fellow staff members, customers, supporters and prospects.


A Web conference is a virtual meeting you conduct online, allowing you to share documents and applications from your computer with people in far-flung locations and to communicate with them via video, text or voice chat. Through Web conferencing, you can bring together employees to collaborate on a project, present webinars about your latest product or services, or train advocates or support staff.


While your business likely uses email or conference calls for much of your long-distance communication, sometimes a full-blown virtual meeting is the only way to hammer out the details of an important initiative. Web conferencing lets anyone with an Internet connection and a Web browser meet and collaborate online in real time.


Some conferencing tools require participants to install a piece of software on their own computers before they can participate; other tools are entirely Web-based. All require an Internet connection. The tools differ in the features they provide for collaboration and communication. For instance, some let participants speak to one another through their computers’ microphones while others let everyone interact via video. Still others have an option to join the audio part of the conference by a separate audio/telephone bridge.


To help you choose a service that suits your business, we’ve pointed out features commonly found in Web conferencing products and explained other considerations you should be aware of. Our list leaves out tools like Skype and Apple’s iChat, which offer great video conferencing (video chat) and text chat for a limited number of people but don’t offer full-on Web conferencing services that offer a wide range of collaboration capabilities.


When considering all of these great features, it’s important to consider how these capabilities will affect your Local Area Network (LAN). For example, many of the products below include videoconferencing. One person using hosted videoconferencing at a location wouldn’t add to much to local network issues. Multiple workers videoconferencing at the same time could slow the rest of your network traffic.


Whenever possible, try out the product before purchasing. Use the information below and on product websites to narrow your choices, then try the two or three products that best fit your needs.


Here is our comparison of 14 top Web conferencing services. If you have your own favorites, or have any updates or corrections, please share them in the comments!






Watchitoo: Multimedia collaboration


1We used Watchitoo during Personal Democracy Forum and the midterm elections and were impressed with its rich collaboration feature set. Watchitoo is a real-time collaboration platform where multimedia presentations meld with video conferencing to create a powerful stage for online communication. Its technology lets you easily host and participate in cutting-edge presentations that support multiple video feeds, screen sharing, white-boarding, API implementation, embedding capabilities and recording functionalities that enhance employee communication and collaboration.


Software required: Web-based, no download required.


Invitation tools: Multiple embed locations, internal email invitations.


Collaboration tools: Screen sharing, up to 25 presenters while simultaneously playing any form of rich media, text chat, questions, Twitter & Facebook posting, mobile access, videoconferencing, video editing, whiteboard.


Recording: Yes


Polling & survey: Coming in the next 75 days.


Post-meeting reports: Yes


Pricing: Free up to 5 people; up to 25 people for $39/month plan; up to 50 people for $49/month plan with a larger storage capacity.


Pay per use: Yes for live events


Trial: 30-day free trial


Bottom line: A cutting-edge service for collaborating around rich-media projects. Includes some capabilities not found elsewhere. One hiccup: a slight time lag in VoIP conversations.





Cisco WebEx Meeting: An industry stand-by


2The granddaddy of Web conferencing services, WebEx, was purchased by Cisco in 2007 for $3.2 billion. The WebEx suite offers a broad range of Web conferencing services, including a Meeting Center, Event Center, Training Center and Support Center. WebEx and Microsoft Office Live Meeting are considered the two heavyweights in the field.


Software required: No downloads for participants, will run on any Internet server or smartphone mobile device.


Invitation tools: Send meeting invitations and reminders using an automated phone call, text message, email from your local client or instant message.


Collaboration tools: Screen sharing via desktop and applications. Multiple presenters, annotating tools, text chat, teleconferencing, VoIP, mobile access for iPhone and Blackberry devices, videoconferencing.


Recording: Yes


Polling & survey: Yes


Post-meeting reports: Yes


Pricing: $49/month or $468/year per host. Additional options for the WebEx Training Center (up to 1,000 participants) and Event Center (up to 3,000).


Pay per use: 33 cents per minute per participant.


Trial: 14 days, up to 25 people per meeting.


Bottom line: Best for conservative organizations that want to depend on reliable stand-bys. A number of webinar providers, like Awareness, use WebEx to power their webinars.





Microsoft Office Live Meeting: Made for the Enterprise


3Microsoft Office Live Meeting lets you hold a virtual meeting with small or large groups of participants. Live Meeting allows users to exchange information via live video and audio interaction, chat, shared files or desktops and pre-recorded presentations. Presenters can receive real-time feedback from meeting attendees to allow them to adjust their pace and content. We like the presentation and annotation tools for underscoring major topics and whiteboarding ideas.


Software required: No downloads, supports instant Web conferencing for any Windows, Mac or Linux operating system.


Invitation tools: Linked into Microsoft Outlook as an add-In, providing a Meet Now button to create ad hoc meetings. Other ways to invite participants as well, such as IM.


Collaboration tools: Screen sharing via desktop and applications. Multiple presenters, annotating tools, text chat, teleconferencing, VoIP, videoconferencing. No mobile access.


Recording: Yes


Polling & survey: Yes


Post-meeting reports: Yes


Pricing: Standard Edition users, up to 250 participants per meeting at $4.50/month per user. Professional Edition users, up to 1,250 participants per meeting at $16/month per user.


Pay per use: Yes, available only through specific partners.


Trial: 30-day free trial.


Bottom line: Live Meeting offers steady performance with a 99.99 percent uptime availability and a rich feature set that make it a solid choice for behind the firewall. Integration with other Microsoft Office products. High-quality video performance. Prices quickly escalate, though, with more participants or large-scale events and meetings.





Adobe Connect: Revamped & ready for prime time


4Adobe Connect is an enterprise Web conferencing solution for online meetings, e-learning and webinars used by leading corporations and government agencies. It’s based on the widely available Adobe Flash technology. Released in November 2010, Adobe Connect 8 software has a new simplified interface featuring better organized controls, accessibility functions and one-click sharing.


Software required: No downloads, supports instant Web conferencing for any Windows, Mac, or Linux operating system.


Invitation tools: Online calendar and meeting scheduler, compatible with Microsoft Office.


Collaboration tools: Screen sharing via desktop and applications. Multiple presenters, annotating tools, text chat, teleconferencing, VoIP, videoconferencing.


Recording: Yes


Polling & survey: Yes


Post-meeting reports: Yes


Pricing: Adobe’s buying guide offers different purchase options for individuals and small businesses vs. companies, government agencies and educational institutions. Adobe Connect Pro: $55 per host per month (training, events, and webcasts additional) or $45 per month under annual plan.


Pay per use: 32 cents per minute per user.


Trial: 30 days


Bottom line: A good choice for professional use.





Infinite Conferencing: Impressive array of services


5Infinite Conferencing, an Onstream Media company, specializes in phone and Web conferencing solutions, webinars and webcasting. It delivers feature-rich solutions that range from on-demand conferencing to full-scale, online event management. Invitees need only an Internet-connected computer and phone line to participate in a Web conference. (Infinite also has a nonprofit program that offers discounted rates.) Clients include Dell, Sony, Disney, the American Hospital Association, the Leukemia & Lymphoma Society — more than 5,000 customers in all.


Software required: Web-based; no software downloads needed.


Invitation tools: Registration tool lets you create a customized e-vite and registration page. In addition, the system sends automated confirmation and reminder emails. Integrated with Microsoft Outlook.


Collaboration tools: Web conferencing, teleseminars, webcasting via webcams, webinars, phone conferencing, VoIP and a suite of Pro services. Not currently compatible with mobile devices.


Recording: Yes. You can record the session via an on-demand recording feature at $1.99 per minute, or a member of the Infinite team can capture the recording for you for $200.


Polling & survey: Yes. The polling feature is available throughout a Web session. Infinite can create a customized survey that pops up following your webinar and can also be sent out via a url for $100.


Post-meeting reports: Yes. Following the session, you’ll receive an email that lists each participant’s name, company, email address and duration of connection. In addition, the report will feature all of your polling results if the feature is used.


Pricing: Two pricing options. You’re billed on usage (how many people attend and how long they’re connected) or you can select an unlimited usage package. No term requirements or monthly minimums. Basic prices: Reservationless audio conferencing, 3.5 cents per minute per line. Operator-assisted audio conferencing, 18 cents per minute per line. Web conferencing: 6 cents per minute per connection — compare with WebEx at 33 cents per minute — or consider the flat-rate option. It supports up to 1,000 participants with no advance reservation required.


Pay per use: Yes, see Pricing. An FAQ offers other answers.


Trial: 7-day free trial.


Bottom line: Infinite is not as cheap as some free alternatives for small teams, but its rates are reasonable and it offers an extensive suite of scalable, secure, feature-rich online meeting capabilities for companies or nonprofits. The site says, “We typically surpass the competition in support and flexibility.” And indeed, there’s live chat support and each account is assigned a dedicated account manager. Nice.





GoToWebinar: Solid track record


6GoToWebinar offers one of the most reliable and best-known solutions in the marketplace. Just schedule your webinar without tech support, invite people to register, prepare for your event and present your webinar. Streamline your organization’s communications, update employees on new policies, host online seminars and more.


Software required: No downloads for participants, supports instant Web conferencing for any Windows or Mac operating system.


Invitation tools: Automated email templates, instant or planned webinars and meetings, webinar registration pages.


Collaboration tools: Screen sharing via desktop and applications. Multiple presenters, annotating tools, text chat, teleconferencing and VoIP. No mobile access or videoconferencing.


Recording: Yes


Polling & survey: Yes


Post-meeting reports: Length of stay in meeting and interest metrics


Pricing: GoToMeeting for meetings of 15 people or less for $49/month.GoToWebinar for $99/month (up to 100 people) to $499/month (1,000 people). GoToTraining, $149 to $349/month.


Pay per use: No


Trial: 30 days


Bottom line: Best for large organizations bringing more than 50 people together at a time.





Elluminate: Strong in the education market


7Elluminate is marketed as a unifying learning experience for everyone. It supports learning with an easy-to-use platform designed as an inclusive learning environment. Elluminate offers products to fit large institutions as well as smaller customers.


Software required: A quick download of a Java file (jnlp) takes about 60 seconds, and then you are launched into your “room.” Supports Web conferencing for any Windows, Mac or Linux operating system.


Invitation tools: Various


Collaboration tools: Share applications, files, documents, and desktops. Multiple video feeds, up to six. Annotating tools, text chat, teleconferencing, VoIP, videoconferencing. Virtual breakout rooms are available for larger audiences/conferences.


Recording: Yes, in Elluminate vOffice and vClass. Elluminate vRoom does not offer an option to record.


Polling & survey: Yes


Post-meeting reports: Yes, you can generate summary and comprehensive usage reports and track who views recordings.


Pricing: $499/year for licensing one room with up to 50 users, pricing expands with number of rooms/users. There is also a pricing option for smaller rooms. Elluminate offers several Learning Suite options as well as vSpaces, with meeting rooms for different size audiences. Teleconferencing: 6 cents per minute per user.


Pay per use: Only for audio, not video conferencing.


Trial: 30-day free trial


Bottom line: Best for organizations that want the flexibility to hold both large webinars and small collaborations with a fixed annual cost.





Zoho Meeting: Embed it in your blog


8Pleasanton, Calif.-based Zoho offers a suite of cloud-based tools that rival Google Docs in many ways. Its Zoho Meeting provides remote support, online meeting and Web conferencing features to host instant meetings or Web meetings for your audience. You can embed Zoho Meeting in your blog, wiki, notebook or any webpage for a mass Web conferencing.


Software required: No downloads. Will run through Firefox and Internet Explorer with plug-ins.


Invitation tools: Invitations from the Zoho Meeting Web page or conference in from the presenter.


Collaboration tools: Screen sharing via desktop. Multiple presenters, text chat, teleconferencing, VoIP. No annotating tools, mobile access, videoconferencing.


Recording: Yes


Polling & survey: No


Post-meeting reports: Seasonal reports


Pricing: $12/month per host (up to 5 participants) through $49/month per host (up to 100 participants).


Pay per use: No


Trial: Free Edition – one host and one participant and 30-day free trial.


Bottom line: Great choice for small to mid-size organizations or if you’re just trying out hosting a webinar for the first time.





AT&T Connect: Built for business


9AT&T Connect offers an intuitive, easy-to-use interface for audio, Web and video conferencing. The product allows you to communicate and collaborate on documents and share applications in real time from your desktop, laptop or mobile device. Its Call Me feature makes it easier for participants to join the audio bridge.


Software required: Both a Participant Application (to download) and a Web-based participant option are available. To host a session, the user must download the Participant Application (not available for Apple or Linux OS). Mobile applications for Blackberry and Apple OS also available.


Invitation tools: Microsoft Outlook and Office Communicator plug-ins.


Collaboration tools: Screen sharing via desktop and applications. Multiple presenters, up to four. Whiteboard tools, text chat, teleconferencing, VoIP, mobile access, videoconferencing.


Recording: Records sessions in proprietary format. Can only be viewed within the Participant Application.


Polling & survey: Yes


Post-meeting reports: Yes, you can track attendees, time attended, and views of recordings.


Pricing: Audio: 8.5 cents per minute per participant. Web conferencing: 12 cents per minute per participant. Flat monthly pricing for Web conferencing available, but varies.


Pay per use: Yes


Trial: 30-day free trial.


Bottom line: Best for large businesses that require a scalable solution. Note that Mac users can’t host conferences but can join through the Web-based version.





Yuuguu: Share your screen


10Yuuguu enables users to securely share their screen with anyone at any time on a PC, Mac or Linux machine. Its personal networking tool lets you see when colleagues or friends are online.


Software required: No downloads for participants, will run on any Internet server or smartphone mobile device.


Invitation tools: Instant Meetings or Automatic Email Templates.


Collaboration tools: Screen sharing via desktop, applications. Multiple presenters, annotating tools, text chat, teleconferencing, VoIP, mobile access. No videoconferencing.


Recording: Yes


Polling & survey: Yes


Post-meeting reports: Customizable


Pricing: Free for up to 5 participants. Single user $15/month, unlimited use with 30 participants, packages for larger groups.


Pay per use: No but $5 day pass


Trial: Entry level is free – up to 5 participants.


Bottom line: Yuuguu is a flexible, simple, low-cost offering in the online collaboration market.





Yugma: Free for 20 participants


11The basic version of Yugma allows you to invite up to 20 participants into an online meeting. Yugma Pro offers real-time collaboration with white board & annotation tools, recording of webcasts and more.


Software required: No downloads, supports instant Web conferencing for any Windows, Mac or Linux operating system.


Invitation tools: Registration page, email templates


Collaboration tools: Screen sharing via desktop, shared file space, single application sharing. Multiple presenters, annotating tools, text chat, teleconferencing, VoIP, mobile access. Videoconferencing with Skype edition.


Recording: Yes


Polling & survey: Quick Poll and Q&A


Post-meeting reports: Registrant and attendee information available.


Pricing: Yugma Free, up to 20 attendees, is free. Skype Edition available. Yugma Pro 20/50/100/500 (20-500 participants) costs $9.95 to $159.95/month. Yearly plans available. Optional webinar at $19.95/month.


Pay per use: No


Trial: 15 days for Yugma Pro


Bottom line: Don’t need the frills? Here’s a good, low-cost option for organizations with basic needs.





IBM Lotus Live: Feature-rich & intuitive


12IBM Lotus Live, IBM’s new online collaboration solutions delivered as a service, is a full-featured, easy-to-use service for holding Web meetings and online events. Hosts can show any document on their computers to an audience such as a PowerPoint presentation. File sharing, email, group collaboration and integration with Salesforce applications are also supported in a single platform.


Software required: No downloads, supports instant Web conferencing for any Windows, Mac or Linux operating system.


Invitation tools: Instant or planned meetings. Link to registration page, email sent through IBM or instant meeting.


Collaboration tools: Screen sharing via desktop and applications. Multiple presenters, up to four. Annotating tools, text chat, teleconferencing, VoIP, mobile access, videoconferencing.


Recording: Yes


Polling & survey: Yes


Post-meeting reports: Participant roster and polling


Pricing: Lotus Live Meetings, $39/month for 15 participants, $59/month for 200 participants. Lotus Live Events, $79/month for 1,000 participants and other options.


Pay per use: No


Trial: 30 days


Bottom line: Lotus Live services offer users new ways to work more effectively with people inside and outside their company, including customers, partners and suppliers, at a predictable monthly rate.You may wind up with Lotus Live after sampling some other Web conferencing software.





ReadyTalk: The choice of TechSoup


13TechSoup Global has been using ReadyTalk for the past few years for all its Web conferencing needs.


Software required: No downloads, supports instant Web conferencing for any Windows, Mac or Linux operating system.


Invitation tools: You can use your own CRM (customer relationship management) system, customize registration information.


Collaboration tools: Screen sharing via desktop and applications. Multiple presenters, annotating tools, text chat, teleconferencing and VoIP. No mobile access or videoconferencing.


Recording: Yes


Polling & survey: Yes


Post-meeting reports: Detailed registration, campaign tracking and survey info.


Pricing: Many pricing options: Individual program $49/month (up to 15 people) to $99/month depending on number of subscriptions; yearly and more detailed plans available. Corporate plan for up to 1,000 participants.


Pay per use: 10 to 20 cents per minute per participant depending on services.


Trial: 30 days (can choose either single-user or corporate multi-user).


Bottom line: ReadyTalk has a few quirks — international conference calls are a pain — but on the whole you’ll likely find something suitable for your organization in one of their pricing plans.





HearMe: Not keeping up


14HearMe, a division of Paltalk, is an online meeting service that lets companies or individuals conduct online business meetings with employees, clients and contacts via a plug-in for your Windows-based browser. Multicasting support for large number of participants. Educators use HearMe’s Web meeting services to teach students around the globe.


Software required: No downloads, supports instant Web conferencing for Internet Explorer and any browser that fully supports ActiveX controls. Mac and Linux users cannot use HearMe.


Invitation tools: Basic invitation tools.


Collaboration tools: Screen sharing via desktop and applications, not just documents. Teleconferencing, videoconferencing, text chat, file sharing, H.264 video technology, VoIP, mobile access.


Recording: No


Polling & survey: No


Post-meeting reports: No


Pricing: Basic plans: $29/month for 5 participants; $49/month for 10 people; $99/month for 25 people; $149/month for 50 people. Additional plans and annual pricing available. Unlimited use of voice & video conferencing with no incremental teleconferencing costs.


Pay per use: No


Trial: 14-day free trial


Bottom line: HearMe is entirely Web-based — and was so before the cloud was cool — and provides a serviceable interface and ease of use. But it hasn’t kept up with the competition, either with its lighter feature set, its lack of Mac support or its pricing. PC Magazine added in 2008: “For use as a training tool, however, HearMe shines bright. … The product’s ability to support large meetings makes it ideal for small businesses wanting to connect with a big swath of customers.”





Dimdim: A simple & inexpensive solution


15DimDim is one of our favorite Web conferencing services: cheap, no-nonsense and to the point.


Software required: No downloads, supports instant Web conferencing for any Windows, Mac or Linux operating system.


Invitation tools: Instant or planned meetings with smart urls. Invitations from Dimdim, local email addresses or smart url can be used as a simple log-in.


Collaboration tools: Screen sharing via desktop and applications. Multiple presenters, up to four. Annotating tools, text chat, teleconferencing, VoIP, mobile access, videoconferencing.


Recording: Yes with Pro, Webinar and Business


Polling & survey: Yes with Pro, Webinar and Business


Post-meeting reports: Yes with Pro, Webinar and Business


Pricing: Dimdim Free (up to 10 participants), Dimdim Pro $25/month (up to 50 participants), Dimdim Webinar $65/month (up to 50 person meetings and 1,000 attendee events). Dimdim Business $696/user/year (up to 100 person meetings). Annual discounts. Discounts for other client referrals.


Pay per use: No


Trial: 30-day free trial for Pro, Webinar & Business.


Bottom line: Best for quick collaboration among small teams.


Update: Salesforce announced on Jan. 6, 2011, that it is buying Dimdim for $31 million to bring real-time messaging and collaboration tools to its Facebook-style enterprise collaboration service Chatter. Dimdim is no longer accepting new accounts. One reader suggests adding FuzeMeeting to the list because of its support for mobile conferencing.
Other Web conferencing software


This is by no means a comprehensive list of web conferencing solutions. Other choices include:


GoMeetNow


InstantPresenter


InterCall


MegaMeetings


PaltalkExpress


SightSpeed


Video Seminar Live


• In February 2011 SlideShare introduced ZipCasts, which enable live video presentations and some conferencing features.


• Lots of others in this list of Web-based conferencing services


Have your own favorites? Please add them below.


Original articles at TechSoup: Web Conferencing Tools: Right for You? and Web Conferencing Software Comparison Chart.

Saturday, 27 April 2013

40+ Most Essential Tools and Services For Marketers


After years of blogging I've learned to love a select assortment of tools that have helped to make blogging easier, quicker, and more fun. Some of these tools may not be "the best", but they are the ones that I love and the ones that I have a strong affinity for; so I figured I'd share in the hopes that they will benefit other bloggers like they did me.

blogging tools


RSS Readers

GOOGLE READER

google readerThis is a tool that I’ve been using since last year and it quickly became one of my favorite Google products. For anyone who does a lot of blog reading, an RSS reader will not only save you time, but it will make reading several blog posts a lot easier. Unfortunately, Google is killing this product on July 1st. For that reason, I have included a popular alternative (and the one I am attempting to switch to), Feedly, on this list.

FEEDLY

FeedlyThis is a popular alternative to Google Reader. It’s the solution that many disgruntled Reader users are moving to. Not only is it very similar, it is (in my opinion) better in a lot of ways with a cleaner interface and more options. They also make moving from Reader a painless process by offering a synchronization option.

Content Ideas

TRAPIT

trapitThis is a tool that I am very fond of and have been using since its inception. It allows you to “trap” various topics and it aggregates articles from around the web on these trapped topics. What I like about it is it allows you to discover new blogs, discover trends within a particular niche, and it offers you the opportunity to trap very specific topics – something that other similar services do not.

PULSE

pulseThis is something that I have only recently discovered but have immediately enjoyed using. It is very similar to Trapit only without the opportunity for specific subjects. It also seems to get the majority of its content from more of the major blogs/publishers so you don’t have to sort through some of the lower quality blogs like you do in Trapit. This application is also a great way to discover trends within your industry or niche.

GOOGLE TRENDS

google trendsIf you have never used Google Trends before than I would highly recommend starting. Anyone who has ever hit a brick wall while coming up with a good title/post idea from the Google Keyword Tool often finds success here. The tool allows you to enter a phrase and Google will show you how it is trending on their search engine and other related keywords that are “rising”. Use this in combination with the previous tools (discover trends, then use this tool to see more opportunities) to stay on the pulse within your niche.

GOOGLE ALERTS

google alertsGoogle Alerts is another Google product that will help you discover some of the trends within your niche. If you aren’t already using this for content marketing, and we have highly suggested it in the past, then we suggest start using it right now. Use this tool to get constant alerts on terms and sites of your choosing to see what other bloggers are writing about. Unfortunately, with the reliability of the service declining, many are speculating that Google is going to kill this tool as well.

TALKWALKER ALERTS

talkwalker alertsThankfully, like Feedly for Reader, we have a solution that is a perfectly good replacement for Alerts. This replacement is so similar to Alerts, if you visit their website (save for the minor design differences) you would think you were setting up an alert using Google. I have been experimenting with this tool for a few weeks now and I have to say that it works quite well and the difference from Alerts is minimal, if not non-existant.

QUORA

quoraWe have already recommended Quora as a solution for content ideas before. And we stand by that. According to Bostjan, “Quora is an online forum that aggregates questions and answers to specific topics. Users can collaborate by editing questions and suggesting edits to other users’ answers. The forum is organized by people and their interests so everybody can find, collect, and share the information most valuable to each and every individual.”

INBOUND.ORG

inboundorgThis is a website/tool that unfortunately is exclusive to content that I have been writing about recently (SEO, digital marketing, content marketing, etc.). I have decided to include it anyway in hopes that you may realize that there is a similar website in your niche that you can get inspiration for content from. This is useful because if you visit it enough, you may start to notice which topics your niche finds most valuable. Primarily because the community “upvotes” an article or discussion that they find valuable.

REDDIT

redditI included this because it is not a typical website that people may think of for content ideas and also because the system of “upvoting” is very similar to Inbound. Although at first glance Reddit may seem like a bunch of liberal, technologically savvy guys that love cats, further inspection reveals that there is a subreddit (or topic/subject/niche) for every thing you could possibly think of – and then some. So find a relevant subreddit, see what people are talking about/upvoting, and get inspired.

Organization/Productivity

EVERNOTE

evernoteI’m sure many of you have heard of Evernote or use it, but I am going to mention it anyway because I love it. This is a tool that allows you to keep track of just about any thought, link, or image (just to name a few) that you want into an organized system of notes. Use this to keep track of content ideas that you come up with, articles that you come across that you love, and just about any other thing that you need to remember.

WUNDERLIST

wunderlistWhen I have a lot of things to do, I create lists. Not only does this allow me to organize and visualize all of the things that I need to accomplish, but it feels really good to cross something off your list after finishing it. That is why I love to do lists and for me Wunderlist is my favorite. Its delightfully minimalistic approach makes creating and organizing lists a breeze and has helped to increase my productivity for quite some time now.

GOOGLE CALENDAR

google calendarThis tool is also something that we have recommended in the past and we stand by that recommendation as well. Use this tool to create editorial calendars (especially useful for the blogs with multiple authors), keep your future blog posts organized, and keep you on track for publishing.

SELF CONTROL

self controlThis is another tool that is not among the typically recommended but it is one that has helped me so I am happy to suggest using it. Use this when you really need to get something done and cannot risk the temptations of your favorite distractors. This application allows you to blacklist any website you want for a set period of time (for up to one day). Make sure you really want to blacklist it though because once you hit the start button you will not be able to reach that website in any way on any browser until that timer runs out.

FOCUS BOOSTER

focus boosterFocus Booster is something that I have used before but unfortunately have not really gotten that great of results from. However, many people swear by it so I am including it on this list anyway. Use this tool to effectively utilize the Pomodoro Technique to maintain productivity throughout the day.

Writing

GOOGLE DOCS

google docsIf your blog or website has multiple authors or editors, this is an excellent tool for collaboration. You can use this to begin writing a post and have any other person that the document is “shared” with to contribute on it in real-time. This is especially useful for real-time collaboration with remote employees.

AFTER THE DEADLINE

after the deadlineAfter the Deadline is a tool that I only recently began using but have quickly learned to love. Install the browser extension and activate it whenever you want instant contextual spell checking, advanced style checking, and intelligent grammar checking on the blog post you are writing. This is a great tool that acts as an additional defense against grammar and spelling mistakes.

PLAGIUM

plagiumI haven’t really used this tool recently because I am no longer managing content for any sites, but when I did it was a great (and free!) tool that allowed you to quickly check if a block of text was already published elsewhere on the web. With the recent spike in guest blogging I would highly recommend using this if your blog frequently accepts guest blog posts in order to avoid accepting plagiarized blog posts. The quick use of this product will save you a lot of headaches in the future!

SOURCEBOTTLE

sourcebottleAlthough this isn’t a tool that I have used in the past, the concept of it seemed very unique and many may find value in it so I figured I would include it on this list. SourceBottle provides journalists (or publishers) with sources for content that they are writing and experts on a topic an opportunity to be a source (great if you want to build authority within your niche). Unfortunately, I cannot provide a full review because I have not had the chance to use it, but the general sentiment on the web seems to be positive.

Images

GIMP

gimpI’m not sure if I love this tool because it is what I learned to edit images on and it is what I have been using since I began blogging/web development or if it really is the best open source image editor available. Sure, there are a lot more features with Photoshop but for the average blogger, they are definitely overkill and not worth the investment. That is why I recommend GIMP. It is easy to use, open source, and it offers a considerable amount of support and documentation for a free product.

PIXLR

pixlrFor those who love web-based applications, this is one of the best when it comes to free image editing solutions. Pixlr offers three different solutions: Pixlr-o-matic, Pixlr Express, and Pixlr Editor which is for the “playful”, “efficient”, and advanced user, respectively. This web-based image editor is a great solution for bloggers who want to quickly edit images on the fly without starting up RAM heavy image editors.

THINGLINK

thinglinkThis is actually a really cool tool that I only recently discovered that I think many will find use in. What it does is allow you to “create rich images with music, video, sound, text and more.” It does this by allowing you to tag images with touch points that give more life and context to the image. I see this as a great way to further engage your readers in a fun and unique way. Although I have not yet found an opportunity to use it on the Zemanta blog before this post, I certainly look for every opportunity because they are actually a lot of fun to make and give your blog a way to stick out from the competition.

ASPECT RATIO CALCULATOR

aspect ratio calculatorThis, and the subsequent two tools, is actually a very simple tool that is dedicated to only one thing. Although it has many other uses, I use it to quickly find the correct dimensions of an image that I want to scale using HTML markup. Although I have more frequently (and this recommended) scaled the actual image using an editor, this is a great way to quickly find the appropriate dimensions.

PAGE RULER

page rulerAnother simple tool, and unfortunately only for those with Chrome (though I’m sure you can find something similar for Firefox), is Page Ruler. Activate this tool and you can quickly get the width or height in pixels of whatever is on screen. This is also a good way to see what dimensions would look best when you are previewing your blog post which can save some time by not having to guess and test.

COLOR PICKER

color pickerAlso a Chrome extension, this wonderful tool allows you to quickly see the hex code for any color that is on screen. This allows for quick CSS markup or it can save you the time of taking a screenshot, opening that in an image editor and then discovering the color from there (well, this is what I did before I discovered this tool).

SEO

GOOGLE KEYWORD TOOL

google keyword toolThis is a must-have tool for any blogger. If you haven’t heard of it then I strongly encourage its use. It makes it possible for you to enter search phrases (or parts of a potential blog post title) and see how much search traffic it gets during a month. Moreover, it offers other keyword suggestions; if there is a better search phrase that is similar, Google will let you know! This tool is also very useful to see what terms are worth optimizing on your site and the respective competitiveness for each one.

UBERSUGGEST

ubersuggestHaving trouble thinking of a blog post title even after using Google’s Keyword Tool? Have a good title but it isn’t as relevant as you would like it to be? Enter key search phrases or any other ideas that you may have using this tool and get hundreds of similar search phrases. This tool is one of my favorites and is highly recommended. Especially if you are considering a PPC campaign and need to perform keyword research. Pro tip: use wildcards (search terms using an asterisk to represent any word) with this tool to get amazing results.

SOOVLE

soovleSimilar to Ubersuggest, this is a tool that returns you the most popular search terms that are most closely related to whatever you enter. The good thing about this tool is that it is not exclusive to Google. It also provides you results from Amazon, Yahoo, Bing, YouTube, Answers.com, and Wikipedia.

WORDPRESS SEO (YOAST)

wpseoyoastEasily one of the best SEO plugins for any WordPress user (sorry other blogging platforms!), this tool makes it easy for a typical blogger to optimize their post for SEO and see how their blog post will appear on the search engine results page. After you choose a focus keyword (or whatever keyword phrase you wish to optimize the page for), the tool shows you where it may be useful to include that phrase (mostly in the meta data) and reminds you of basic SEO best practices.

MAJESTIC SEO

majesticseoAfter you have published your post, you are going to want to see how it is doing on the web right? Well use this tool (my personal favorite when it comes to site exploration), to see how many backlinks your posts are getting, where they are coming from, and a plethora of other information that is useful to anyone engaged in search engine optimization. This tool is free with registration for the basic features but requires a membership for anyone who wants more information.

OPEN SITE EXPLORER

open site explorerThis SEOmoz tool is one that is similar to MajesticSEO but offers fewer features to the blogger on a budget. One immediate benefit is that it offers you the site’s domain authority and the page’s page authority – something that MajesticSEO does not do. Some drawbacks are that it is not updated nearly as often as Majestic and it restricts a lot more features. However, for anyone looking to throw down the cash for a SEOmoz membership, it is definitely a great tool in your SEO arsenal.

Marketing

SPROUTSOCIAL

sproutsocialThis is definitely my favorite tool for social media monitoring and is what we here at Zemanta use. This tool does it all when it comes to social media: get a quick overview of all of your accounts on the dashboard, check out your smart inbox (a quick way to see all of the places your social media accounts are engaged with/mentioned and to track any terms that you want), see how your tweets or updates to your timeline are doing, schedule your messages, and get full reports. And these are just a few of the things that you can do. SproutSocial is also very committed to a good user experience and are constantly updating their service (they recently added engagement reports and breakdown by team member). Although it does cost money, it is well worth it and they do offer you the chance to try out their product for 30 days.

MAILCHIMP

mailchimpIf you are considering email marketing then look no further. MailChimp is one of the best and most frequently used for amateur bloggers and SMBs alike. Worried about being able to design a good email? MailChimp offers you templates to choose from. Worried that you won’t be able to customize every little thing and make it exactly how you please? MailChimp allows you to do that too (just subscribe to our newsletter to see the potential awesomeness). The reporting features that are offered are also very thorough and they make A/B testing your emails easy and fun.

LUCKY ORANGE

lucky orangeI’ll be honest, this is a tool product that I have not yet had the opportunity to check out, but it seemed very interesting and I thought some of you would find value in it so here you are. Lucky Orange provides unique analytics about your site that you may not see in Google Analytics – all at a fairly reasonable price. Two of the most notable features are the mouse heat maps and the visitor recordings.

WIBIYA

wibiyaThis is another cool product that has only recently come onto my radar. If you spend enough time on the web, then you are almost guaranteed to run into this sooner or later. It places a bar at the bottom of the browser window encouraging visitors to make a certain action. There are several options available as of now, including social buttons, discount offers, and recommended readings. This would be a great way to increase site engagement and place your social buttons in an easy to find location.

Other

ZEMANTA

zemantaZemanta (both Related Posts and Editorial Assistant) is a wonderful tool that we of course love quite dearly. What we do is provide related posts at the bottom of your blog post (like you can see below) which helps you to increase user engagement, increase traffic from other related sites, keep track of all this using our real-time analytics, and optimize for mobile. All with complete customization and editorial control. We think it is pretty awesome.

DISQUS

disqusAnother awesome tool that doesn’t quite fit into the above categories is Disqus. This tool provides a wonderful commenting system at the end of your blog posts. It’s what we use on our site and we love it, so check it out!

 

POLLDADDY

polldaddyDo you ever wonder what your customers or readers are thinking? I’m going to go ahead and guess that the answer is just about every day. Which is why I’m including PollDaddy on the list. Not only can you provide surveys to get customer and reader feedback, but you can also use it to create unique surveys which you can then turn into blog posts that your audience will be interested in.

ODOSKETCH

odosketchThis is a pretty cool tool that I haven’t really had the chance to use on anything that has been published but I have certainly gotten good use out of it. Odosketch provides a canvas and a set of cool brushes and lets you go to town. The cool thing is you can share these sketches and see the process that the artist went through in creating it. It’s a really cool tool and I strongly encourage trying it out. Warning: Do not click on link if you wish to be productive for the next 20 minutes.

QUICKMEME

quickmemeI know many people hate memes, but there are also a lot of people that love them. Using them in your blog posts can be a great way to show that you are in tune with popular interent culture. You have to know how each meme is used, and you have to have some good copy in mind, but if you have a blog post that it will work with well, I definitely recommend trying it out.